Tuesday, 11 February 2014
Arctic Monkeys advert analysis
This is another album advert I saw which has a similar style and look that I wanted to do for my own advert. This is for the band Arctic Monkeys. What attracted me to this advert was that it was mainly black, even though it is just a solid black colour it is still able to attract its audience, the white text on the black background heavily contrasts and makes it very striking. This advert shows two star ratings from two popular music magazines. I think they have put the ratings from big magazines on the advert so it shows that it will be a big a popular album and has big names talking about it. Even though there is star ratings, there isn't any reviews that show us what people had to say about, I think that it would have been good to include this. The advert doesn't say the albums name, it just simply states 'New Album' the only way the audience know the name of the album would be by looking at the picture of the cover and finding it on there. Because the album would have already been released when this advert was shown, it just says OUT NOW in big text, telling people that they should go and look for it. I really like the idea of having a picture of the album cover instead of just using the same picture, or one like it. I think out of the two covers I have annotated I will base my advertisement on a similar design to this one.
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