Where would my advertisement be placed?

I've been thinking about where my advertisement would be shown, I decided to research music magazines and look into their audience and see whether the magazines audience are the appropriate audience for my artist. I decided to see what bands are signed with Rise Records, the label that I thought my artist would be suitable for and the label they would be singed with. Rise Records has signed bands such as A Day To Remember, Hands Like Houses, Memphis May Fire and Issues. As the label is based in America, most of the singed artists are American, but the label do sign British artists as well. I investigated what magazines these bands from Rise Records had been featured in and magazines such as Kerrang!, Rock Sound and NME. 

         

• When looking deeper into the content of the magazines I realised that not only did the magazines show album advertisements but also included interviews with new up and coming artists, album reviews, performance reviews, cover opportunities, posters and much more to promote bands and albums. The amount of coverage my artist would get from being in these magazines would be a good move for the promotion and selling of the new album. 
• Using popular magazines such as Kerrang!, Rock Sound and NME means my artist would be shown to a much wider audience than if I decided to place them in local magazines such as Crack, a free music magazine available in Bristol. 
• By selecting more than one magazine that would be suitable, I have exposed my artist to a enormous audience, and can get maximum coverage. The brand Kerrang! not only have a magazine that is sold every week but also have a website, music channel and a radio station, meaning that not only will my advert be shown in the actual magazine but also online, and would possibly get mentioned on the radio and on the tv. 
• The only disadvantage of advertising my album in paid magazines is that I'm only targeting the majority of the target audience that can afford to buy these magazines weekly, where as free magazines are available to any one in the target audience. 
• But by signing with companys such as Kerrang! my album has the potential to be put online, on tv and radio meaning that it could also be exposed to the part of the audience who can't afford to buy the actual magazine.